The Gravity Bong :: The Gravity Bong

The Gravity Bong I was introduced to the gravity bong by a friend. He told me the full name as described to him was the "Afghanistan Gravity Bong". We were sitting around one night and decided to try one out. While I could go into detail concerning the mechanics of the bong's operation, I don't think that is really necessary. The reason it is called a "gravity bong" and not something else is this is what someone called it, that is how they described it to their friends, and now it is an accepted term for the following setup. I have observed some people on the net arguing about gravity vs. pressure vs. whatever. If you have comments like this as a result of this description, I refer you to: alt.engineering.geeks. The type of argument I have observed would have been halted a long time ago by declaring a "TECH TIME OUT !!" at our school. Take a hit man. I feel better now having said all that, so... on with the important stuff... GRAVITY BONG OPERATION: STEP 1: Place the bottomless bottle into a water source such as a bucket of water, sink, bathtub, larger bottle, fishtank (just kidding), etc...When the bottle rests on the bottom, the mouth piece should be above the water level enough to grip the bottle. I'm not sure if warm or cold water is best, or even if it makes much difference seeing as the smoke is not bubbled through it. STEP 2: Pack the bowl and place it on the mouth of the bottle. STEP 3: SLOWLY!! draw the bottle out of the water, while lighting the bowl. The herb should really burn and the smoke will look intimidating. Stop when: a)the herb is all ash (preferable), or b)when the bottom of the bottle is still an inch or so below the water level in the bucket. Begin preparing yourself for a huge hit. STEP 4: CAREFULLY remove the bowl without letting the bottle move downward (up a little is o.k., but don't lwt the bottom come out of the water), exhale deeply, and place your mouth over the opening. Inhale quickly and completely, allowing your head to move downward. Try not to drink any bong water as this kind of sucks! (although its like learning to swim, it's bound to happen a little). STEP 5: Don't cough and hang on tight! PACKED BOWL >> $$ I I I/I BOTTLE >> / BOTTLE >> / / / | / | | / | |~~~~|~~~~~~~~~~|~~~~| |~~~~|~~~~~~~~~~|~~~~| |~~~~|~~~~~~~~~~|~~~~| |~~~~|~~~~~~~~~~|~~~~| |~~~~|~~WATER~~~|~~~~| |~~~~|~~WATER~~~|~~~~| |~~~~|~~~~~~~~~~|~~~~| |~~~~|~~~~~~~~~~|~~~~| |~~~~|~~~~~~~~~~|~~~~| |~~~~|~~~~~~~~~~|~~~~| __________________/ __________________/ BUCKET BUCKET Step 1 Step 2 / = BOWL % $$ = HERB LIGHTER __ *% ** = LIGHTER FLAME

Direct Marketing with Red Bull Essay

Introduction How should Red Bull market its brand in the future? I think, although Red Bull has been extremely successful in the past, times have changed and the company and products should change with it, otherwise we probably lose market share to the tremendous increased number of competitors in no time.At the height of early mornings and late nights, Red Bull energy drink became the fuel of choice for people from all walks of life. So how is Red Bull marketing its brand to meet the changing needs and budgets of its customers? How will the privately owned Austrian company expand its product line beyond the silver-bullet beverage that â€Å"gives you wings†? My conclusion is that we should focus on direct marketing and use this to bring in a more diverse population of users. History In 1982, Dietrich Mateschitz became aware of products called â€Å"tonic drinks†, which is very popular in Asia. While in Asia he got the idea of marketing those functional drinks outside Asia. In 1984, Mateschitz founded the company Red Bull GmbH. After tuning the drink up, Dietrich Mateschitz, introduced his â€Å"tonic drinks† to the Austrian market in 1987. â€Å"Red Bull got off the ground in no time flat, giving people wings right from the start.† In 1992, Red Bull touched down in its first foreign market, in Hungary. Today, Red Bull is energizing over 100 countries around the globe. More than a billion cans of Red Bull are consumed each year. Responsibility for the unparalleled success of the world’s No. 1 energy drink is shared by the company’s employees. It wasn’t until ten years later; Red Bull charged into the United States, launching a new category of non-soda energy drinks aimed at burned out high school kids, college students, and overworked individuals. Namely, the brand power that this product has created is truly amazing. Many people in the industry may hate Red Bull, but without Red Bull there wouldn’t even be a market for the other 150+ products currently crowding the shelves. Direct Marketing Using Prints Among the many ways of connecting with consumers, direct marketing is unique and personal. While the challenges of the emerging marketplace are disruptive for the energy drink market, direct marketing could be what keeps Red Bull on top. Why? Because the need to reach consumers in a direct and measurable way is growing stronger as a result of new technologies, new consumer expectations, new competitive pressures and new demands for demonstrable marketing return on investment. Since its inception, Red Bull has shunned print advertising in its marketing strategy. Red Bull has also chosen to eliminate billboards, banner ads, taxicab holograms, blimps, and Super Bowl spots as a form of advertising. This could be very beneficial to the company. With advertising in local papers or with large events such as Super Bowl could bring in detailed numbers. Super Bowl advertising has proved to be very beneficial, with more viewers than any TV program. However, Red Bull chooses to use advertising that cost little or nothing. It is found that those affected with direct marketing are more likely to spread the word of mouth about the product. Web-marketing Campaigns and Coupons Red Bull has not also created one web-marketing campaign, nor has it nipped or expanded its product line. This could be another area to expand. Promoting the drink with web-marketing campaigns could add to the many satisfied consumers. To successfully market your Web site you need to run an on-going campaign, just as you would for a product or service. Red Bull’s website is highly technological. The site uses Windows Media player and is extremely advanced in areas, however the website, http://www.redbullusa.com/start.html, does not include an in-depth analysis on ingredients contained in the drink, nor does it expand on any of the history or events which it features. If consumers wanted to learn what was contained in the drink and how they benefit from the product, the information should not only be available, but in abundance. The website is very pleasing to the eye, however lacks the correct information needed by consumers and the correct marketing strategy to properly get the website in  the eyes of consumers. Another addition using the Internet could be banner ads. This would bring consumers to the site. Promote a free sample to not only bring consumers to the site but to also satisfy the consumer by introducing them to the product. Many just do not want to waste their money to try something new. By sending a sample, consumers can get a feel for the Red Bull. Red Bull should also promote with coupons, paper or web-based. With an 8 oz. can of Red Bull pulling $ 2.07, the company should use this to lure new and previous drinkers to the product. Student Representatives Red Bull does take advantage of some forms of direct marketing. However, Red Bull prides itself on the forms of advertising with little cost, or no cost. For example, Red Bull sets its grassroots ethic into motion with a simple, yet masterful marketing force: student brand managers. In Europe, collegiate buzz junkies have been successfully addicting friends and classmates for years thanks to a foolproof branding plan; Red Bull provides the student representatives with free cases of its energy drink and then encourages the kids to throw a party. Red Bull could also use this technique with older individuals in high stress occupations. This will not only spread the word quickly and cheaply, but to more individuals of different ages. This would allow Red Bull to expand its target through direct marketing. But with the current scare of mixing Red Bull with alcohol this could come to a halt very shortly. According to the website: http://news.bbc.co.uk/1/hi/health/1435409.stm, â€Å"The SNFA advised people to stop mixing Red Bull with alcohol and to stop drinking it after working out at the gym, until an investigation into the drink had been carried out. The warning might have come from Sweden, but it sent ripples around the world.† When there is a scare, many people avoid the product all together. This could mean bad business for Red Bull unless there is an appropriate back up plan ready. Red Bull should focus on more ways to effectively promote their products without the use of teenagers and alcohol. Conclusion With the little advertising Red Bull uses, an extra push in one of these areas could prove very beneficial for the company. Red Bull’s focus on low cost advertising may be what will put the company under. The company must first focus on the consumers and how they should be reached then use the most cost effective forms, instead of putting the cost before the consumer. With technology increasing, forms of direct marketing are becoming highly popular with not only businesses but also consumers. A spokesman for Red Bull said, â€Å"We were the original and there are a lot of people who are trying to copy us, but nobody has successfully achieved that. We still have the market share lead at 86%.† But if Red Bull can not pick up the pace with others in this highly competitive market it could be the end for this company who has been known for its marketing strategy. By adding print advertising, making minor changes to the detail contained within the site, couponing, and includ ing a web-marketing campaign, Red Bull could stay on top for yet another 17 years! Resources 1. Red Bull Energy Drink Review http://www.bevnet.com/reviews/redbull/ [Accessed 24 May 2004] Provides reviews on several drinks, including Red Bull. Reviews include taste, look and user votes. 2. Red Bull GmbH Company Profile http://biz.yahoo.com ic/101/101316.html / [Accessed 24 May 2004] Contains contact information, financial highlights, key people, industry information and top competitors for the Red Bull Company. The site does not charge compared to others. 3. Red Bull Homepage http://www.redbullusa.com/start.html [Accessed 25 May 2004] Red Bull homepage has a brief company history, contains information regarding the ingredients of the product and has information regarding sports and culture. 4. Dark Dog Energy Drink Homepage http://www.darkdog.com/ [Accessed 25 May 2004] This site contains latest news and information regarding products, the company, distributors, and partners of the company Dark Dog, one of Red Bulls competitors. 5. Red Bull in suspected link to Death http://news.bbc.co.uk/1/hi/health/1435409.stm [Accessed 27 May 2004] This site contains information regarding the Swedish National Food Administration issuing a public warning and investigating Red Bull in the deaths of three.

The Road Not Taken by Robert Frost An Analysis - 811 Words

The Road Not Taken Robert Frost Introduction On the surface of it, The Road Not Taken by Robert Frost presents a narrator who is remembering a journey through the woods, and the person making this journey came into a position where two roads were diverging. So the challenge presented in the poem is, which road should the narrator take, and why? Frost claimed that his poem was a parody of a poem by his friend, poet Edward Thomas, but others have had very different explanations for The Road Not Taken. Thesis: The Road Not Taken is actually about choices we make in life and the importance of making good choices along the say. As The Road Not Taken begins there is regret expressed by the narrator that he cant travel on both of the two roads. He also describes one of the two roads as far as he could see down that road and in the second stanza it turns out the other road was just as fair and in fact may have been the better claim because clearly not many people had been down that other road. That second road seem to have wanted wear to the human eye, but by the time he started walking on that second road it was apparent that others had been there and had Ã¥ ®â€°orn them really about the same. By taking the second road he now sees (by the third stanza) that both of the roads were not heavily traveled, and so they appear to be pretty much the same. This part of the poem is viewed by literary critic Manorama B. Trikha as an example of how Ã¥ ­Ëœome important choicesShow MoreRelatedAnalysis Of The Road Not Taken By Robert Frost1409 Words   |  6 PagesThe analysis of â€Å"The Road Not Taken† by Robert Frost has been up for debate since the poem release in 1916. It is known to be one of the most frequently misinterpreted poems of all time, and even Robert Frost himself has said the poem is â€Å"tricky† to comprehend (The). When analyzing this poem many readers tend to focus only on the last lines of the poem and get caught in a trap of selective-interpretation. Quite a few people after reading Robert Frost’s poem firmly conclude that this poem is aboutRead MoreThe Road Not Taken By Robert Frost Analysis1475 Words   |  6 PagesThe poem â€Å"The Ro ad Not Taken† by Robert Frost, is a poem that has many meanings depending on the reader. The poem was published in 1916 and it is a very interesting poem. It’s a fairly short poem consisting of only 20 lines, and it is full of metaphors and imagery and it has many ways that it can be interpreted. The poem’s use of imagery leaves the reader trying to figure out what Frost meant when he wrote the poem. Since it is a poem, it generally has no correct way to interpret it, but it usuallyRead More Analysis of The Road Not Taken by Robert Frost Essays860 Words   |  4 PagesAnalysis of The Road Not Taken by Robert Frost ?The Road Not Taken? (1916) tells of someone faced with two of life?s decisions however only one can be chosen. Whichever road is taken will be final and will determine the direction that their life takes. Frost drives this poem by a calm and collective narrative, spoken by the traveler of the diverged roads. Who is speaking with himself trying to convince himself of which road is the better choice. Frost wrote this poem using standard, modern languageRead MoreAnalysis of The Road Not Taken, by Robert Frost Essay921 Words   |  4 PagesThesis Robert Frosts â€Å"The Road Not Taken† is more symbolic of a choice one must make in their life in attempt to foresee the outcome before reaching the end, than it is about choosing the right path in the woods. Describe the literal scene and situation. The literal scene of Robert Frost’s â€Å"The Road Not Taken, is described as a â€Å"yellowed wood† (Arp Johnson, 2009). Use of this description could be that fall is upon the wood or the trees perhaps once white have yellowed with age. Before theRead MoreAnalysis Of The Road Not Taken By Robert Frost803 Words   |  4 Pages Poetry And I The poem The Road Not Taken by Robert Frost relates to my personal life because both the narrator and I had to make a decision. My decision was having to chose between playing volleyball or football in fifth grade. I thought about my previous experiences in both sports. I was a decent player in volleyball and I wanted to get the â€Å"All Sports Award† that our school awards to eighth graders who participated in all of the sports that St. Dominic offers; however, St. Dominic did not offerRead MoreAnalysis Of The Road Not Taken By Robert Frost1244 Words   |  5 PagesIn â€Å"The Road Not Taken† by Robert Frost, a traveler discovers a fork in the road, and after thorough examination of both paths in the â€Å"yellow wood† he chooses one to proceed on (1). The speaker intended to save the other road for another day of traveling; however, he knew that his path in life would drift far away, preventing him from ever returning to the other road. When the future arriv es, the speaker plans to tell of his travels, and alter the truth by explaining that the path he chose was lessRead MoreEssay Analysis of The Road Not Taken, by Robert Frost854 Words   |  4 PagesIn the Robert Frost poem ‘’The Road Not Taken’’ there is a pervasive and in many ways intrinsic sense of journey throughout. In such, the poem explores an aspect associated with human decision, or indecision, relative to the oxymoron, that choices with the least the difference should bear the most indifference, but realistically, carry the most difficulty. This is conveyed through the use of several pivotal techniques. Where the first such instance is the use of an extended metaphor, where the poemRead MoreAnalysis OfThe Road Not Taken, By Robert Frost1011 Words   |  5 PagesRobert Frost, a renowned American poet, is regarded as one of the most influential and successful poets of the twentieth century. Frost’s popularity is derived most notably from the colloquial, descriptive language he uses in his poems and the impactful themes he portrays throughout them. The popularity of Frost’s poems also emerges from the interest that is sparked by his ability to â€Å"fool† the reader and hide the true meaning behind his words. One of the most acknowledged of Frost’s poems is â€Å"TheRead MoreAnalysis Of Michael Gow Will Be The Road Not Taken By Robert Frost1020 Words   |  5 Pagesand spiritual. So, the question is, does self-discovery only work within an individual or can it be influenced by others around us? Morning, teachers and fellow class mates. My prescribed related text to away by Michael gow will be the road not taken by Robert frost. Away explores the concept of self-discovery and transformation through the characters as they change. By encountering a physical journey, it provides the character with new perspective on life and an understanding attitude away fromRead MoreRobert Frost s Writing Style1589 Words   |  7 Pages Robert Frost once said, â€Å"The figure a poem makes. It begins in delight and ends in wisdom... in a clarification of life - not necessarily a great clarification, such as sects and cults are founded on, but in a momentary stay against confusion† (Robert Frost Quotes). This same kind of thinking opened the door for metaphorical poetry that helped to show the poets transparency. His love for the social outcast and the struggles of his life are exhibited greatly in his poems. Robert Frost helped